Semalt Answers To Frequently Asked Questions About The Search Engines Optimization

Well, if you have some doubts, we tell you that the search engines optimization can be daunting because it is a fairly unknown problem, and not everyone has a "magic mirror" to give the right answer.

Don't worry, we are by your side. We are here to answer all the questions about the search engines optimization. These questions haunt your mind and you never dare to ask. The phrase "knowing is power" is ideal to solve the SEO problems. The more you know, the better you can optimize your website (which will take you to a better place in the search results, more clicks, and ultimately more customers). This is not bad, right? So, let's delve into the common SEO issues:

What is SEO?

SEO-the acronym for the search engines optimization, is a search engine optimization technique. This means that you can take all measures to get a better position in the search engine results (such as Google) and be easier to find by users. 

SEO covers several steps and techniques, such as adding the SEO titles and descriptions to your pages, adding the alternative text to your images, getting the backlinks to your website, creating a blog, etc. But it is not limited to this.

How are SEO and SEM different?

SEO and SEM (short for search engine marketing) aim to increase the visibility of the web pages in the search results. The main difference is that SEM includes payment promotion technology, while SEO does not.

Why is SEO important to my business?

This is the truth: we all use the search engines. For example, at the moment you read this blog post, there are more than 60,000 searches on Google. From understanding the local temperature to finding the nearest pizzeria, the search engines play a key role in our daily lives. 

Generally speaking, this is how the potential customers find you or a business like yours. Therefore, we understand that the search engine optimization is essential for online survival and success. Think about the well-known tree in the forest: if your website is online and no one can find it, does it exist? 

Tip: Make sure that your website does not exist in crisis, and work on your SEO.

How do the search engines work?

In short, the search engines use a set of advanced algorithms to track, index and promote the web pages.

The first stage is called "tracking". Basically, it is about the process of scanning or reading the code of a web page.

In the second stage, the tracked pages are stored in a large database. This is called "index".

Once someone enters a query in the search field, the final stage will be given. The search engines will consult the database and display the web pages that are most relevant to that particular query.

This is a very simplified explanation. For more information, visit our website

How much should I pay for a good SEO?

For us, it is possible to have a good search engines optimization's service without having to go into debt. The good news is that you don't have to hire expensive professional services for the search engines optimization.

Indeed, if you are concerned about the SEO of your website and you do not want to spend unnecessarily, you can turn to our SEO experts. The only investment required is your time, patience and effort. Believe us; the return on investment will be huge.

Do I need to know how to do SEO programming?

Absolutely not. In fact, you can now create the web pages without knowing programming. It's true that knowing the basics of HTML can help you to understand the structure of a website, but if you want to get a better position in Google, you don't need to take a computer course.

What is local SEO?

This concept refers to the specific actions shown in the search results when someone is looking for a business in your area. By improving your local search engines optimization, you attract the potential customers in your area, basing on the way they do the most of their online searches. 

One of the best practices involves registering in online directories, such as Google My Business. This will allow your business to be displayed on Google Maps, which will provide you with a better opportunity to join the so-called "Package 3" (the three results shown below the map in the search results).

How to display in Google search?

The first thing to do is: If you want to upload a location in the search engines, you must make sure to scan and index it. Here are the steps you should follow:

Use Google Search Console (GSC) to verify your pages

Google Search Console (formerly known as Google Webmaster Tools) is a free service provided by Google for the website owners. Using GSC to verify your website is considered as a recommended SEO practice and allows Google to know that you are the owner of the page. 

In addition, Google Search Console also provides you with important information about your pages, such as the number of impressions in the search results, the number of clicks, and your ranking for the certain keywords. 

If you are interested, we can provide you with a step-by-step guide to help you to understand the verification process.

Upload your map from the website

The site map is just its map. It shows how your different pages connect to each other. Sending the maps to the search engines is very useful, so you can track your web pages easier and faster, thereby improving your overall search engines optimization. 

Do you want to know more? Find out more at

The easiest way to test whether your site is indexed is to type "your site" in the Google search field and see if something appears. If your page appears in the results, it means that your page has been indexed. If you don't see the results immediately, don't panic, because the indexing process may take some time.

Important note: Index is not synonymous with optimization. Your webpage can be indexed by Google, but it will still not appear on the first page. This is where your optimization efforts (SEO) come into play.

How can I improve my SEO?

The most important search engines optimization work starts with planning and curiosity. With this, you have entered the process. You must know that from the content to design, every aspect of a web page will have an impact on your ranking in the search results. 

There are more than 200 indicators in Google's algorithm that help to determine the fate of the web page classification, but the most important elements that are really considered are as follows:


Is your content well written and high quality? Did you choose the right keywords? Can your content be easily viewed on mobile devices? All these elements affect the way robots (Google robots) perceive your content and classify your web pages. 

This is why if you really want to improve your ranking, handling the content is the key. If you continue reading, you will find out how to do it.


When it comes to SEO, the links to your website are like approval votes from other people and are highly appreciated by the search engines. There is no doubt that getting these links will give your website a good boost.

Technical SEO

Tracking capabilities, on-page SEO (on-page) and other technical aspects are all taken into consideration. Among other things, this includes optimization of Meta titles and descriptions, if your site is secured, etc., how is your page structured with the help of titles.

First check our efficient and SEO tools. It provides you with a complete and simple checklist to ensure that you will not forget any important steps.

How to understand important SEO updates?

Follow the Semalt blog; we will regularly publish a complete and friendly guide to answer all your SEO questions. If you are very interested in tracking the daily news of the search engines optimization, you can consult

What are keywords in the SEO?

Keywords are two to five word phrases that the potential customers write in the search engines when they are looking for you or a business like yours. 

Choose and add the right words in your content, as this is essential to help Google robots better understand the content of your page and recognize it as relevant results for a particular search.

How to find suitable keywords for my website?

To this end, it lists all possible words that the visitors or the future customers use to find you on the Internet. Don't think about how to describe your business, but think about what people are looking for online.

For example, although you may describe yourself as a "garden designer", your potential clients are more likely to look for a "gardener". Do you know? We provide the beginners with a complete guide on how to find the perfect keywords for their websites.

How to optimize text for the SEO? What is considered "great content"?

If you have already had your keywords, the main places you have to put it are: SEO your title, your URL, page content, pictures from your blog (if possible) and job description.

In order to evaluate the quality of the text, the search engines look at specific criteria. To rank well, your content should be:
  • Valuable: rich in information, useful to the readers;
  • Unique: This information cannot be found anywhere else;
  • Fresh: regular updates.
Generally, creating a blog is an excellent way to provide useful, unique and updated content for your website.

Do images have an impact on the SEO?

The simple answer is yes, it will definitely have an impact. After the images are fully optimized and can be found in Google Image Search, which means that your web pages can get more traffic. How did you do it? 

First, you should make sure to add alternative text to the image. Google and the other search engines cannot "see" the images we see, that is why you have to add a text to help the search engines' robots to understand your photos, graphics, and other images.

Remember, it's important to add unique and descriptive alternative text for each photo.

Then, you must ensure that the images on the page load fast and maintain high quality.

What is the relationship between UX (user experience) and SEO?

The way the users perceive and experience your content is very important. It is actually a known signal of better ranking. It is calculated in multiple ways: the time the user stays on the page, the number of pages displayed and the percentage of bounces. 

This is why it is very important that your website not only looks great but also powerful and easy to navigate.

How many keywords should I include in my blog post?

Adding the keywords to your content is a great way to attract a more professional audience based on the search results. As with the good things in the life, the key here is balanced. You must display the keywords at least once in the title and in the first paragraph of the article, and at least two or three times in the rest of the article. 

However, the number of the keywords an article must contain depends on the number of words in the article.

Of course, when your article is about a topic, the keywords will be displayed in your text effortlessly without having to force it to be placed. However, if you think the text is too repetitive, you are free to use synonyms. The search engines are getting better and better at understanding certain topics and related words, so there is no need to be limited to a few keywords.

What is the ideal length of the article?

The ideal number of words per article has not been proven, but several studies claim that "long" content performs well in the search results. In other words, and knowing that this is not a general rule, you must first consider the standards of your target audience and market. The length is not the only the important thing. The quality of your content, including valuable pictures and videos, the reader satisfaction and commitment, will determine your best position in the search results. 

The point is, all the measures you can take to make your target audience to spend more time enjoying your content, which will have a positive impact on your SEO.

How often should I post on my blog?

A blog always helps your website to be as fresh as lettuce. The more content you post, the more content Google bots will search. Indeed, you don't need to post daily, but try to find a rhythm that suits you and your workflow. The minimum is once a month, but if you are really committed to SEO, we recommend that you post once a week or more.

What are the SEO backlinks?

These are links from external pages to your web page (or any of your pages). The backlinks are an important part of the search engines optimization strategy. The more links you receive, the more important your site is considered by the search engines.

In Google's sight, the website will be seen as more reliable and authoritative.

To obtain the backlinks, is not a simple task, but you can first contact the blogs, the web pages, and the related online publications, and then try to mention of that. Check out this publication and read some marketing tips to achieve a better promotion.

Remember, it is very important to always follow the Google's guidelines and not participate in the so-called "link scheme", which is considered one of the evils of SEO. 

If you want to learn more about Google Webmaster Guidelines, please visit Semalt website.

Will social networks affect the SEO?

This is a long debate. Think about it this way: the more people reach your content, the more they want to share it online. This will increase your website traffic, which is very useful for your SEO. 

Therefore, although it is not actually a sign of a verified ranking, the performance of the social network may have an indirect impact on the process.

Will my domain name affect the SEO?

Yes, of course. Your domain name is one of the first things that robots understand about your website. This is why it is a good idea to do some preliminary research before choosing a domain name to determine which keywords are most relevant to your business. 

Do you need more help? Here are some important tips for choosing the correct domain name for your webpage.

What are Meta tags?

When we talk about Meta tags (meta tags), we directly quote your Meta title or SEO title and your Meta description. Next to your URL, these parts form the snippet shown in the search results. It is very important to pay attention to these text's elements because the robot will scan it to understand the content of your web page.

What is a title tag? Why do I need it?

The title tag (from H1 to H6) is the title and the "SEO term" of the title. It provides the structure and the hierarchy for the page. Think about it like in a newspaper: the main headline is the most important headline in the article and the other headlines are not very relevant. This means that your H1 tags should be used for highlighted headlines, H2 tags should be used for lower-level information, and so on.

Adding a title tag makes your content easy to read, whether it's visitor a page or a Google browser. This is very useful for the search engines optimization of your website.

What does redirect mean?

The redirect 301 we know is used to change the route of all the traffic from one page to another. Basically, this action will tell the search engines such as Google that the URL (URL) of the page has been changed and let the robots know what the new goal is. 

This helps the new page to maintain the SEO power that the previous page has gained. This action is necessary to avoid the problem of duplicate content that Google really does not like and punish.

How long does it take to appear in the search results?

It takes a while for the search engines to display your page, especially if it is new. We cannot talk about the specific time because it depends on many factors, such as your market competitiveness and keywords, the quality and the freshness of the content you publish, and the optimization of your website.

In this way, you must understand that taking a better position in the results will not happen overnight. You must give to the Google's robots time to consider the changes you made. Other than that, the SEO is like a marathon rather than a short race; it is an ongoing process, which means you must regularly update your website to have original and fresh quality content in order to be able to get better positioning.

How should I measure the organic traffic?

A good way to measure the organic work is to use Google's tools. Google Analytics and Google Search Console are designed to provide you with more information about the performance of the online pages.

In Google Search Console, click "Search Traffic" and then "Search Analysis" to find the main query and the main page that provides you with Google clicks.

In Google Analytics, go to the "Acquisition" section and click "Overview" to see the organic traffic to your website. After clicking there, you will see a chart. You can compare data and check the changes in organic traffic by observing a specific time period and compare it with the previous time period. If you are not sure on how to use Google Analytics, we will also provide you with a guide!

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